Greene King recruitment cinemagraphs
Earlier in the year advertising agency Trunk BBI asked me to shoot a fun set of images for a Greene King Pubs summer recruitment campaign. As well as still photographs they asked if I could add movement to the shots for extra standout on their digital ads. During the shoot I shot extra imagery and footage so I could create simple looped animations. Tricks like filming whilst spinning food and ice cubes attached to a drill or strobing lighting effects helped achieve the movement they were looking for. The campaign was a huge success and they have just commissioned a similar campaign for the Christmas season