Earlier in the year advertising agency Trunk BBI asked me to shoot a fun set of images for a Greene King Pubs summer recruitment campaign. As well as still photographs they asked if I could add movement to the shots for extra standout

In the autumn of 2022, I was invited to shoot alongside a commercial film crew whilst the were capturing new footage for an AA TV advert. I headed to Castleton in the Peak District to create still versions of what they shot. Whilst on the shoot, it occurred to me that these shots could be brought to life in the form of a cinemagraph.

I always love a photoshop challenge, so when I was commissioned to create an image of a cheetah chasing his prey on a motorbike, I jumped at the chance.